Your website, team page, proposals and LinkedIn are usually the first meeting a potential client or new hire has with your company, and that meeting happens before anyone picks up the phone. If those pages are running on stock photos, phone pictures from three different holiday parties and one headshot from 2017, people notice, even if they never mention it.
Consistency makes a company look established
When every headshot on your team page has different lighting, a different background and a different crop, the company reads as smaller and less organized than it really is. A professional shoot gives everyone the same lighting, framing and style, so your team page finally looks like one company. This matters most when you're going after bigger clients, because they look at your website before they agree to a first call.
Real images build trust that stock photos can't
People recognize stock photography instantly, the smiling team gathered around one laptop has been on thousands of websites. Photos of your actual people, your space and your work show what it's like to work with you, which is exactly what clients and candidates are trying to figure out when they visit your site.
One shoot covers a lot of ground
A well-planned brand and culture shoot gives your marketing team a library, not just headshots. That means executive and team portraits, people at work, your space, your product and the small details that make good social posts. Those images go on your website, LinkedIn, recruiting pages, proposals, pitch decks, press features and social media, and a single session often covers a year of content. Once you count every place the images end up, the cost per use is lower than most people expect.
It helps with recruiting
Candidates research companies before they apply and again before they interview. A careers page and LinkedIn feed with real photos of your team and workplace show your culture far better than a list of perks, and they give candidates a reason to picture themselves there.
It saves your team time
A do-it-yourself photo day usually pulls someone from marketing or HR into scheduling, shooting and editing, and the results are hit or miss. A professional handles the lighting, posing, scheduling and retouching, and people who hate cameras are in and out quickly. I've photographed more than 80 people in a single headshot day, and the logistics are the part I plan most carefully, so the day runs on time and nobody spends their afternoon waiting.
What to plan for before you book
Where the images will be used, website, LinkedIn, recruiting, press, proposals
Who needs to be photographed, leadership only or the full team
Whether you need headshots only, or culture and brand images too
Your deadline, such as a website launch, rebrand or conference
Whether you want video, like testimonials or short interviews, captured the same day
Working with a photographer in New Jersey
Nev Photography is based in North Plainfield and photographs teams, executives and companies across New Jersey and NYC, on-site at your office or wherever your business actually happens. You get one point of contact, a clear timeline and images your marketing team can use right away. Send me a note through the contact page to talk through your next shoot.
