PORTFOLIO

Paulaska: Community Leader

December 2024

Paulaska is the founder and CEO of Fearless Impact Collective, and her brand is about helping people become the best version of themselves, a phrase that is literally on the wall in half these photos. We planned several looks, a black and white dress, a pink suit and a printed jacket, and shot them around her books, her laptop and her prints so the images say what she does before anyone reads a caption. Shot in Newark, New Jersey. Here’s how brand sessions work.

Paulaska, a community leader, sitting on a black sofa under a Be The Best Version Of You print
Paulaska smiling with her chin on her hand on a black sofa
Hand holding a phone showing Paulaska's website
Paulaska in a pink suit sitting on a white sofa, wide shot
Paulaska in a pink suit beside a wooden ladder
Hand pulling a book from a stack on a white shelf
Paulaska leaning on a white brick wall in a colorful printed jacket
Paulaska sipping coffee at her laptop
Paulaska seated on a stool against a white wall with paper flowers
Paulaska leaning on a kitchen counter in patterned pants
Paulaska working at her laptop beside a stack of books
Paulaska holding a book in front of white shelves
Paulaska on a black sofa under a colorful Everything Is Figureoutable print
Close-up of a hand with a dragonfly ring on a laptop keyboard
Paulaska working on her laptop in a pink suit, brand photography in New Jersey
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