Katherine Fincher: Realtor

Katherine is a realtor, and the fastest way to show buyers what working with her feels like is to put her in a house. We photographed her in a staged home with a white kitchen and a staircase that earned its own shots, plus clean headshots on a white wall for her brokerage profile. A few frames with her daughter made it in, because her clients are mostly families and she wanted that to show. Here’s how brand sessions work.